How might we make nutritious food more achievable and inexpensive while simultaneously cultivating a resilient community for marginalized populations in urban locations to practice wellness and improve food justice?
Local + Global Context
We began by examining local food insecurity in urban neighborhoods and comparing it to global models of community-supported agriculture and digital food-sharing platforms. This helped us identify scalable strategies (shared gardens and digital food pantries) that could be adapted to local needs.
User Research & Personas
We created user personas representing community members, gardeners, and local organizations. These personas reflected diBerent motivations: accessing aBordable produce, sharing knowledge, or organizing resources revealing a shared desire for belonging, simplicity, and visible impact, informing our design priorities.
Competitive Analysis
We analyzed existing food access, community gardening, and sustainability apps to pinpoint strengths and gaps. While many education or food-sharing tools, few combined communication, coordination, and measurable community impact in one platform. This gap shaped our vision for a centralized, community-driven experience.
User Flows
We defined streamlined user flows to ensure intuitive navigation and accessibility. These flows guided users through tasks like reserving produce, posting updates, and viewing personal impact progress—all reinforcing engagement and ease of use. The user flow was updated after iterative and protype processes.