Rural Reproductive Justice Alliance

Brief
Rural Reproductive Justice Alliance is a nonprofit supporting reproductive freedom and access in rural communities. They needed a visual identity that felt trustworthy, community-centered, and inclusive, while communicating the seriousness of their mission.

Solution
I developed a flexible identity built around a monogram logo, warm earth-tone palette, and a visual language inspired by unity and community care.
The system includes typography, color standards, and usage guidelines to help RRJA maintain a consistent and approachable presence.

The final brand reflects their mission: supportive, rooted, and accessible—something their community can immediately recognize and trust.