MŌ Matcha

Brief
Design packaging that appeals to Gen Z consumers seeking a clean, health-forward energy drink with simple, transparent ingredients.

Solution
MŌ is a design-driven, conceptual matcha- and oat milk–based energy drink. Bold, playful typography and organic visuals create a clean, fresh, and approachable identity that conveys balance and authenticity. The branding highlights its simple, transparent ingredients, aligning with Gen Z’s appreciation for wellness-focused brands and positioning MŌ as a mindful, refreshing alternative in the energy drink market.